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Last December Yota announced the YotaPhone, the name might not be that catchy but the product certainly is. The YotaPhone is not like any other Smartphone, it features both a traditional HD display on the front and an electronic paper display (EPD) on the other . It is the first time a Smartphone incorporates this dual screen feature. The two displays are connected together to open a new world of unlimited user experiences. Yota Devices has been working on the YotaPhone for more than two years now. The first model was shown to the Russian President Dmitry Medvedev in September 2010 at a meeting on the country’s modernization program.

Yota is an 4.1 Jelly Bean Smartphone Android-powered Smartphone with an LCD display situated on one side, while an e-ink electronic paper display on the other. Both screens bears Gorilla Glass measuring 4.3 inches, while the LCD side has a 1280 x 720 resolution. The LCD screen is designed for playing games, watching movies and performing general Android tasks, while the EPD one inclines more towards delivering e-books and news articles. The e-ink screen is not touch sensitive, only the bottom part interacts with touch which is a very sensible way out since the user will be holding it anyway.  The black and white side automatically updates itself with social media updates, notifications, calendar entries and news stories etc.  E-ink displays, don’t require much power, therefore allowing that side of the YotaPhone not draining battery life. So basically the idea of this new smartphone is simple – maximize battery life

The YotaPhone aims to “help consumers enjoy life’s virtual side without missing the real one” by switching between the two screens it will give users an easy-to-read option for anything text based, even in direct sunlight or at fast-glance.

“This will be the first time that people will be able to personalize the information they want to receive on their phones in an effortless way,” said Yota Devices CEO Vlad Martynov. “You tell YotaPhone what information you want and when you want it. It becomes your personal assistant reminding you of what’s important to you.”

Yota plans to bring this with a Qualcomm Snapdragon S4 chip, 2GB of RAM and as much as 64GB of internal storage. It will come with a 2,100mAH battery and 32GB or 64GB of internal storage. It’s a world LTE phone capable of connecting on the 3, 7 and 20 MIMO bands. It will also incorporate a 12-megapixel rear camera and a 720p front-facer all dwelling in a 140 gram body that is less than 10mm thick.

”We at Yota Devices aim to rebalance the relationship with our Smartphone. YotaPhone takes all the best components of this great lifestyle product and amplifies them. At the same time, we address some of the ways Smartphone’s interfere with us being truly social beings. YotaPhone is always connected, but in a smarter, less stressful way,” said Martynov.

The YotaPhone will be available for sale worldwide in the second half of 2013 however the Pricing for the device has not yet been revealed.